We want to create sustainable value for our suppliers and customers. We help African brands to sell their high-quality and socially acceptable products on the European market by overcoming the high entry barriers of developed markets for them. Our business model also prevents the loss of intellectual property.


These are the Lalelani shop criteria for products and brands:


  • Made in Africa: The products "Made in Africa" come from manufacturers who produce in their African homeland.


  • Fair & Social: Production takes place at fair wages and offers employees a long-term perspective.
  • Brands only: Products that are manufactured by a specific company under a specific name.
  • Transparent: Manufacturers and suppliers are requested to present the processes of product production in a transparent manner and in a way that is understandable for the customer.